Hera

Tools / After Effects, Illustrator
Roles / Motion design
Durations / 3 Months
Years / September, 2019

Team/Lisa BENNEDDIF, Martina ESTEVEZ, Yinling CHEN, Anne TSOY, Soyeon LEE

Student Project

About Project

In current times technology keeps advancing at a rapid pace with AI being more and more integrated into our personal lives. From voice-controlled assistants like Siri and personalized advertisement to automated labor, the possibilities are endless. It is yet to be seen what effects this reliance on technology will have on our society.

//   Future Problems In Our Society

01 Jobs being taken over by machines

02 Data is being handled and manipulated automatically

03 Questions of ethics 

//   Concept: Dystopia Presented As An Utopia

In a fictional future, AI is so advanced that it dictates everyday life. Hera, a company controlled by AI promotes its newest product update. Creating a baby just from DNA samples and manipulating genes to the point where even personality traits can be defined. 

//   Storyboard

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//   Colors and Style

The animation is separated into 2 parts with 2 different styles. The first part is the ad about the company and Artificial Intelligence, the second one is a real-life animation of a person watching the ad.

The Colors of the Advertisement

Using cold colors to present Artificial Intelligence which always chooses rational based on analytics.

The Colors of Real Life

Using warm colors to show the human.